Research Into Our Target Audience

Once we established our idea and gained inspiration through researching other short films we needed to define our target audience to direct our film towards to attract to them. Where it should give the audience what they expect from the format of convention but at the same time challenge and surprise them.

Our target audience was stated as being of 14 - 25, although due to the content, can be viewed from the age of twelve but our film in general is targeted to appeal to this age boundary.

Our target audience is not sex restricted and should appeal to both genders of our audience. Our audience is also defined as class c in the social demographic scale as the majority of our audience are estimated to be students. Also in conjunction with the student lifestyle we attracting to their adventurous lifestyle and laid back demeanor.

The reason why we had to state a target audience was to act as a basis to appeal to whilst planning and producing our Short Film production.